A Study on Consumer Satisfaction with the Dimensions of Consumer Buying Behaviour in Organized Retail Sector

This study explores consumer satisfaction by examining various dimensions of consumer buying behavior within the organized retail sector. By analyzing factors such as brand preference, pricing strategies, store ambiance, product variety, and customer service, the research aims to identify the key drivers of consumer satisfaction. Utilizing both qualitative and quantitative methods, the study gathers data from a diverse sample of shoppers (450) from Bhopal Division to understand their perceptions and experiences. The findings reveal that brand reputation, competitive pricing, appealing store environments, diverse product offerings, and excellent customer service significantly influence consumer satisfaction. These insights offer valuable implications for retailers seeking to enhance customer satisfaction and loyalty in the competitive retail landscape