Factors Affecting Brand Choices in Grocery Purchases

This study aims to explore the various factors that play a role in influencing consumers' brand choices when it comes to grocery purchases. It focuses on psychological factors such as brand familiarity, trust, emotional connection, and brand image. Additionally, the study examines how marketing strategies, including packaging design, promotions, and targeted advertising, can impact consumer behaviour. The analysis also takes into account product characteristics such as perceived quality, health attributes, and variety.