A Study of Customer Trust, Quality Perception, and Satisfaction Towards Organic Food Products

The growing global concern for health, environmental sustainability, and food safety has increased consumer interest in organic food products. This study examines the behavioural relationships among customer trust, perceived quality, and satisfaction in the context of organic food consumption using a secondary data–based analytical approach. Existing scholarly literature, government reports, and institutional publications from the last decade were systematically reviewed and synthesised to identify recurring conceptual patterns and research insights. The analysis indicates that trust in certification systems and product authenticity significantly influences perceived quality, which in turn shapes customer satisfaction and repeat purchase behaviour. Satisfaction also acts as a mediating factor that strengthens long-term loyalty and positive word-of-mouth communication. Despite increasing awareness, challenges such as high price, limited availability, and doubts regarding certification credibility continue to restrict wider adoption. The study concludes that strengthening transparency, regulatory monitoring, consumer awareness, and sustainable marketing strategies is essential for expanding the organic food sector. The findings contribute to academic understanding and provide practical implications for policymakers, marketers, and sustainability advocates promoting responsible consumption.