Is My Pet a Travel Partner? Understanding How Pet Owners’ Tourism Constraints Shape Travel Intention Through Learned Helplessness

Given the growing popularity of pet ownership, this study aimed to examine the effects of pet owners’ tourism constraints on learned helplessness, travel avoidance with pets and behavioural intentions to travel with pets. The relationship between learned helplessness and travel avoidance with pets was also analysed. More importantly, the serial paths from pet owners’ tourism constraints to travel intentions with pets were tested. Considering the importance of decision-making style (i.e., head vs. heart), it was used as a moderator. Data were collected in Türkiye from 341 pet owners who owned at least one dog, one cat, or both. Data analysis was conducted using PLS-SEM. The results showed that the indirect effects of the pet’s specific constraints, the pet’s interpersonal constraints, and the pet’s structural constraints on behavioural intention to travel with pets via learned helplessness and travel avoidance were significant. However, decision type did not have a moderating role. Both pet attachment and guilt over leaving pets alone had positive and significant effects on behavioural intention to travel with pets. The findings contributed to the understanding of both pet owners’ tourism constraints and learned helplessness through examining serial mediation paths.