Social Media Marketing Strategies and Their Influence on Online Shopping Carts in India

The growth of social media and e-commerce has revolutionized consumer behaviors in India, with online shopping basketsemerging as a turning point for conversion in digital transactions. This study investigates the influence of social media marketing strategies on online shopping basket performance in India. On the basis of secondary data and literature, the study emphasizes trust, convenience, awareness among customers, and participation in influencing purchase intentions. The analysis also expounds on the position of platforms such as Facebook, Instagram, Twitter, and YouTube in generating traffic and conversions. The research indicates that successful social media integration with online commerce raises consumer trust, lowers cart abandonment, and encourages brand loyalty.