The Evolving Influence of AI on Consumer Behavior

Artificial intelligence (AI) is rapidly transforming the landscape of consumer behavior. Businesses are wielding AI's analytical prowess like a scalpel, dissecting vast troves of customer data to understand needs with unprecedented precision. This newfound understanding empowers them to personalize experiences, curate product recommendations, and subtly influence purchasing decisions. This paper delves into existing research on the impact of AI on consumer behavior, drawing insights from seminal studies. Key words: Artificial intelligence (AI), Consumer behavior, Customer data, Personalization, Product recommendations, Seminal studies.