Application of Islamic Business Ethics in the Fintech Industry: an Analysis of the Foundation of Sharia Maqashid

Based on the above background, the purpose of this study is to describe business ethics from the perspective of Maqashid Shari'ah, analyze the urgency of its application in the modern business context, identify the principles of Maqashid Shari'ah that can be adopted in business practices, and assess the positive impact of the application of Maqashid Shari'ah-based business ethics on business sustainability and general welfare. This research method will adopt a qualitative approach with descriptive analysis. Data will be obtained from text sources, articles, journals, and other related documents. Maqashid Shari'ah-based business ethics encompasses the integration of moral values and Islamic principles into business practices, becoming increasingly important in modern business. Maqashid Shari'ah provides a comprehensive framework with the primary objective of nurturing religion, life, property, reason, and posterity, guiding business practitioners to conduct business with justice, honesty, and social responsibility. By adhering to the principles of Maqashid Shari'ah, businesses can create a sustainable environment, build a strong reputation, avoid practices that are contrary to Islamic values, and have a positive impact on society, all in line with larger social and moral goals.