Decoding the Influence of Social Media on Sustainable Fashion: A Comprehensive Review of Promotion and Adoption Patterns

This research offers a comprehensive analysis of the impact of social media platforms on the promotion and adoption of sustainable fashion. In recent years, sustainable fashion has gained significant attention due to growing environmental concerns and ethical practices in the fashion industry. At the same time, social media has emerged as a potent force in product advertising, shaping consumer choices, and driving social movements. However, there is a lack of understanding of how social media influences consumer perceptions, attitudes, and actions regarding sustainable fashion. This review aims to address this gap by reviewing existing literature, assessing case studies, and identifying key trends and obstacles in the convergence of social media and sustainable fashion. This study provides valuable insights for stakeholders in the fashion industry, including brands, consumers, influencers, and policymakers, to enhance the promotion and adoption of sustainable fashion practices.