The Impact of Artificial Intelligence on Personalization in Digital Marketing

Marketing efforts in the digital age have moved from basic mass communications to highly targeted, individualized, and engaging strategies. The use of Artificial Intelligence (AI) technology into digital marketing techniques has made this change feasible. This study explores the influence of artificial intelligence (AI) on marketers and customers, as well as the critical role AI plays in customizing digital marketing strategies. The digital marketing environment has seen a notable shift in recent times due to the extensive use of Artificial Intelligence (AI) into campaign plans. The process of comprehending consumer preferences, behaviors, and purchasing patterns has been expedited by this capacity. Businesses may now adjust their ads to each individual consumer's specific demands and interests by combining AI-driven marketing with state-of-the-art technology.This study examines the complex processes by which artificial intelligence (AI) provides customization in digital marketing. The data was collected from 200 customers as users of AI and henceforth was Applied to test impact of AI on customer experience (CEP) & Marketing Strategy Optimization (MSO) . The findings reveal that AI exerts a positive impact on CEP & MSO. In conclusion the research paper offers a comprehensive analysis of the evolving synergy between AI and digital marketing personalization inculcating benefits of Customer Experience & . It underscores the potential of AI to revolutionize marketing practices while prioritizing responsible use of consumer data. By bridging the gap between technology and consumer expectations, AI-driven personalization will redefine the future of digital marketing.