Southern and Rural US Markets Exhibit the Highest Unmet Demand for Aesthetic Surgery: Insights from Google Search Data and Plastic Surgeon Distribution Across Designated Market Areas

Key Points

• Unmet demand for aesthetic surgery is most pronounced in southern and rural markets, impacting patient access.
• The study highlights a significant gap in service availability, particularly in underserved aesthetic markets.
• Analysis of Google search data and plastic surgeon distribution across designated market areas informs the findings.
• The results indicate a need for strategic expansion of aesthetic services by board-certified plastic surgeons.