The role of language comprehension in viewing video game live-streams: The effect of subtitles and AI voice on engagement and parasocial relationships

Key Points

• Engagement increases significantly with proper language comprehension in video game live-streams.
• Participants showed improved parasocial relationships when exposed to AI voice features and subtitles.
• Observational analysis evaluated viewer interactions during various live-streaming sessions over a month.
• Implications highlight the need for improved subtitle and voice technology to enhance viewer experiences.