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How Should Content Creators Narrate Their Content? The Impact of Emotionality Flips on Audience Engagement | Synapse
March 3, 2026
Open Access
How Should Content Creators Narrate Their Content? The Impact of Emotionality Flips on Audience Engagement
HG
Hesam Ghasemi
École Supérieure des Sciences Économiques et Commerciales
VA
Vivek Astvansh
AS
Amir Sepehri
École Supérieure des Sciences Économiques et Commerciales
Key Points
Emotionality flips increase audience engagement significantly, enhancing viewer interaction and retention.
The study shows a marked improvement in engagement metrics, with a notable increase of up to 30% in viewer response.
Observational analysis of content creators' narratives highlights the importance of emotional shifts in storytelling.
These findings support the need for strategies that incorporate emotionality adjustments for enhanced content effectiveness.
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Ghasemi et al. (Thu,) studied this question.
synapsesocial.com/papers/69a760aac6e9836116a2da32
https://doi.org/https://doi.org/10.2139/ssrn.6135287