March 3, 2026Open Access

YouTubabilen vzpon

Key Points

Social media alters identity representation and performance, leading to hyper-real versions of the self.
Key evidence shows that algorithmic infrastructures shape how identities are consumed and produced online.
The exploration focuses on YouTube's role in framing identity and place through social media interaction.
This insight highlights the complexities of social media in the context of contemporary capitalist culture.

Abstract

The article examines how social media, particularly YouTube, frame the representation of identity, place, and performance. Social media, with their reliance on algorithmic infrastructures, transform these representations into (hy-per)versions of the self, non-places, and performances of performances. The very fact of being produced, circulated and consumed via social media places them in the broader context of late capitalism.

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Blaž Bajič (Sat,) studied this question.

www.synapsesocial.com/papers/69a7616dc6e9836116a2f5cd

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Blaž Bajič

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YouTubabilen vzpon

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Actions

References and Citations

Citation Network

Connected Papers

Discussion