Küresel Havayolu İş Birliklerinde Oyun Teorisinin Swot Analizi

In oligopoly markets where there is high competition, ensuring the profitability and continuity of the company requires very critical decisions, and the companies in this market develop various methods to cope with intense competition. Airlines, which constitute one of the most important components of the aviation industry, are also in a structure that has to develop strategies for their competitors in oligopolistic market conditions. The moves made by airlines in the name of profitability and continuity affect not only these companies, but also the success of the aviation industry and the national economy. The aim of this study is to examine the strategies used by airlines on a global scale and to evaluate the effectiveness of these strategies. In this direction, "global airline collaborations", "frequent flyer programs", "overbook" and "hub&spoke", which are the four important competitive strategies implemented by airlines, were evaluated by associating them with game theory. In the study, the strengths and weaknesses of these four strategies, the opportunities they provide and the threats they cause were determined by SWOT analysis method. As a result of the evaluation of these strategies according to the dimensions of SWOT analysis, some conclusions and recommendations have been developed.