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T HE field of consumer behavior has experienced a dynamic period of growth over the past 10 years. It is frequently overlooked, however, that this broad area consists of three distinct activities: shopping, buying, and consuming. Considerable progress has been achieved in identifying the behavioral dimensions of buying, and a number of theories of buying behavior have been postulated. However, less is known about the determinants of consuming and shopping which are also of substantial theoretical and man-
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Edward Μ. Tauber (Sun,) studied this question.
www.synapsesocial.com/papers/69dbd56b7d378569a98362c3 — DOI: https://doi.org/10.2307/1250426
Edward Μ. Tauber
Journal of Marketing
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