The Patient, the Provider, and the TikTok Creator: Qualitative Analysis of the Content and Quality of Videos on Prenatal Genetic Screening

The findings underscore the influence of social media as a health information source and reveal significant gaps in public understanding of NIPT, particularly regarding its screening nature and limitations. Additionally, these results highlight the need for clinical protocols that address patient misconceptions and suggest that health care professionals should actively engage with digital platforms to familiarize themselves with what patients are seeing and hearing online. Recommendations include avoiding gendered mirroring, asking questions about patient knowledge, and leveraging social media for public health education.