Digital Entrepreneurship and E-Commerce Growth in India

Rapid expansion in the use of digital technology has brought significant changes in the business environment in India, leading to the development of digital entrepreneurship. Moreover, the e-commerce industry in India has also witnessed a significant growth due to greater connectivity, higher mobile phone usage, and shifts in consumer behavior. This research paper aims at examining the correlation between digital entrepreneurship and growth in the e- commerce industry in India. In this regard, the analysis will be conducted on the following areas: Drivers of growth in the e-commerce industry. Based on the analysis from relevant literature and other secondary sources, it can be observed that the use of digital platforms has made it easier for micro, small, and medium-sized enterprises (MSMEs) to access the market both nationally and internationally. Examples such as Flipkart, Meesho, and the Jio revolution are used to provide context based on theoretical concepts. Key barriers, including lack of digital infrastructure, cybersecurity issues, and complex regulations, among others, have been noted. \ \