Building Better AI Agents: A Provocation on the Utilisation of Persona in LLM-based Conversational Agents

The incorporation of Large Language Models (LLMs) such as the GPT series into diverse sectors including healthcare, education, and finance marks a significant evolution in the field of artificial intelligence (AI). The increasing demand for personalised applications motivated the design of conversational agents (CAs) to possess distinct personas. This paper commences by examining the rationale and implications of imbuing CAs with unique personas, smoothly transitioning into a broader discussion of the personalisation and anthropomorphism of CAs based on LLMs in the LLM era.