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Abstract We explore the dimensionality and structure of internal and external perceived behavioral control, extending research on the relationship between these control components. Two conceptual models were identified and tested in Study 1. External control was manipulated in Study 2 to further explicate hypothesized variation in perceived internal control. The results from both studies provide support for an antecedent relationship between control constructs with external control as an antecedent and internal control as the more proximate determinant of behavioral intent. Theoretical implications of findings are discussed. © 2003 Wiley Periodicals, Inc.
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Kidwell et al. (Fri,) studied this question.
www.synapsesocial.com/papers/6a02a29f59ea043e4c9e2514 — DOI: https://doi.org/10.1002/mar.10089
Blair Kidwell
Robert D. Jewell
Psychology and Marketing
Virginia Tech
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