Ein kognitives Modell der Vorläufer und Folgen von Zufriedenheitsentscheidungen

Richard L. Oliver (Sat,) untersuchte diese Fragestellung.

www.synapsesocial.com/papers/6a0873de7de338f10b10b2d7 — DOI: https://doi.org/10.2307/3150499

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1. Disconfirmation of consumer expectations through product trial.· 1979 · 537 citations
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4. Expectations, fulfillment, and morale.· 1956 · 71 citations
5. The pattern of human concerns· 1965 · 2,015 citations