Unveiling Trends: A Bibliometric Analysis of E-commerce and Consumer Awareness in the Digital Age

In the dynamic landscape with growing e-commerce, understanding consumer awareness has become very crucial for the businessmen and bureaucratic.This paper presents a bibliometric analysis of the scholarly literature in concern with e-commerce and consumer awareness.This study examines the evolutions, trends and key themes surrounding the intersection of e-commerce and consumer awareness.Other bibliometric indicators like top authors, top cited documents and thematic evolution have been studied.This paper will be helpful for researchers and academicians of the concerned field.