Impact Of AI On Consumer Purchase Behavior In Fashion

This study explores the impact of AI on fashion shopping habits among Gen Z, focusing on personalized recommendations, virtual try-ons, and chat box interactions. It examines how AI-driven features influence purchasing decisions, brand loyalty, and overall shopping experience. The research analyse the role of data privacy, algorithmic biases, and ethical AI practices in shaping consumer trust and satisfaction. Findings indicate that AI-powered personalization enhances consumer engagement, increases conversion rates, and fosters brand loyalty. However, concerns regarding data privacy and algorithmic biases present challenges to widespread adoption. The study provides insights into the future of fashion e-commerce and the importance of responsible AI adoption. By leveraging AI responsibly and prioritizing consumer trust, companies can drive sustained customer loyalty and competitive advantage. The research highlights the need for transparency, consumer control over data, and ethical AI practices in the fashion industry.