Mobile banking has emerged as a significant innovation in financial services delivery, particularly in rural settings where traditional banking infrastructure is limited. A mixed methods approach combining qualitative interviews with quantitative data analysis on transaction volumes and customer satisfaction surveys was employed. Mobile banking usage increased by 30% over a year, significantly impacting smallholder farmers' income generation and agricultural productivity. Mobile banking plays an essential role in bridging the financial gap for rural Kenyans, offering convenient access to savings, loans, and insurance services. Policy makers should incentivize mobile service providers to expand coverage and improve digital literacy among rural populations.
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Kamau Gitonga
Moi University
Mobility Outreach International
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Kamau Gitonga (Sun,) studied this question.
www.synapsesocial.com/papers/69b3ad1302a1e69014ccf64d — DOI: https://doi.org/10.5281/zenodo.18949479