Behavioural and Systemic Factors Influencing the Adoption of Reusable Primary Packaging for Raw Meat in the Food Service Industry

Reducing single-use plastic packaging is an environmental priority and reusable packaging is often promoted as a sustainable solution, yet little is known about the feasibility of reusable packaging systems for meat delivered to food service venues. This study explored stakeholder perspectives prior to planned implementation of a reuse scheme through semi-structured interviews with food service operators and supply chain stakeholders (n = 23). The qualitative data were analysed using framework analysis informed by the COM-B model. Four key themes were identified: (1) Operational readiness in kitchens, reflecting limited understanding of reuse and resource constraints; (2) Appropriate design of reusable packaging for effective practice, relating to compatibility with workflows and food safety, (3) Power dynamics and fragmentation across the supply chain, highlighting coordination challenges and unclear responsibilities, and (4) Making a business case for reuse, with cost neutrality as a minimum condition. Overall, barriers were primarily operational and systemic rather than technical. Findings highlight the need for coordinated infrastructure, regulatory clarity and financially viable reuse models.