A Study on the E-Commerce Platforms and Their Impact on Rural Micro and Small Enterprises With Special Reference to Coimbatore District

This study examines the impact of e-commerce platforms on rural micro and small enterprises in Coimbatore district. The growth of digital technology has enabled rural entrepreneurs to access wider markets through platforms like Amazon, Flipkart, and Meesho. Data was collected from 90 respondents, including business owners, artisans, and traders, using structured questionnaires. The analysis was conducted using percentage methods and chi-square tests. Findings show that e-commerce helps increase sales, expand market reach, and improve income levels. However, challenges such as lack of digital literacy, logistics issues, and limited awareness persist. These barriers restrict the full utilization of online platforms. The study suggests enhancing digital train-ing and improving infrastructure. This would help rural entrepreneurs benefit more effectively from e-commerce opportunities.