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Nidumolu et al. (Tue,) studied this question.
www.synapsesocial.com/papers/6a08cdff85b227e46401ea77 — DOI: https://doi.org/10.1109/emr.2013.6601104
Ram Nidumolu
C. K. Prahalad
M. R. Rangaswami
IEEE Engineering Management Review
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