Dimensions de la personnalité de la marque

Jennifer Aaker (ven,) a étudié cette question.

www.synapsesocial.com/papers/6a097d2a0e219f8cdd3415b3 — DOI: https://doi.org/10.2307/3151897

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. The Measurement of Meaning· 1957 · 8,719 citations
2. CAN A BRAND BE CHEEKY?· 1988 · 55 citations
3. An adjective check list for the study of "product personality."· 1957 · 37 citations
4. The "Big Five" factor taxonomy: Dimensions of personality in the natural language and in questionnaires.· 1990 · 1,335 citations
5. Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.· 1991 · 593 citations