Green Products: A Study of Consumer Perception and Preferences in India

There has been a tremendous increase in the availability of products that can either substitute or complement one another in today's environment. This multitude of options frequently causes consumers to be perplexed while making purchasing decisions. It is worth emphasizing that our economy's resources are limited and fall short of supplying the ever-increasing demand. This paper used a simple regression model using R Studio. As a result, striking a careful balance between resource usage and disposal becomes critical. While producers are obviously worried about profit margins, they also have the option to connect their production goals with ecologically friendly methods. Environmental issues have recently taken center stage in the realm of marketing. As society grows more aware of the fragility of the natural environment, corporations have begun to alter their methods to reflect these growing concerns. This study looks into how customers view green products and how that affects the decisions they make when making purchases. A main survey with 400 respondents revealed that a sizable maj ority of Indian consumers have a favorable opinion of green products, highlighting the growing significance of environmental factors in customers' purchasing decisions. This emphasizes the necessity for companies to deliberately match environmentally friendly production techniques with their goals in order to take advantage of the growing Indian customer preference for eco-friendly products.