Empowering Rural Revitalization: Unleashing the Potential of E-commerce for Sustainable Industrial Integration

Abstract The rural revitalization strategy has spotlighted the agricultural industry as a pivotal avenue for national development. E-commerce, as a novel business paradigm, presents both opportunities and challenges to this sector’s evolution. This study endeavors to navigate the trajectory of e-commerce within rural revitalization by amalgamating literature review and case analyses. It seeks to uncover the sales channels offered by e-commerce platforms for agricultural products, subsequently elevating the value proposition of these products and propelling rural economic growth. Findings underscore the pivotal role of e-commerce in rural revitalization. Leveraging e-commerce platforms to bolster the agricultural industry presents innovative avenues and strategies. Nonetheless, challenges loom over these platforms, encompassing issues related to agricultural product quality, logistics, and distribution. Thus, a strategic imperative emerges to fortify logistics infrastructure, enhance agricultural product quality, institute robust personnel training initiatives, and catalyze e-commerce advancements to foster the revitalization and expansion of the agricultural sector.