March 3, 2026International Journal of Business Innovation and Research0 citationsOpen Access

Dual Routes of Persuasion in Tourism: Building Marine Destination Image Through The Elaboration Likelihood Model

YPYuliana Riana Prasetyawati TBTengku Ezni Balqiah SHSri Rahayu Hijrah Hati

Key Points

The study demonstrates that the elaboration likelihood model influences marine destination image.
Key evidence shows the dual routes of persuasion can enhance tourists' perceptions effectively.
Assessment using the elaboration likelihood model highlights strategies guiding tourism marketing efforts.
Findings suggest that understanding persuasion routes may enhance marine tourism appeal.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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