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The research investigates how AI shapes advertising strategies and consumer interactions.

March 8, 2026Open Access

The Influence of Artificial Intelligence on Advertising

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The research investigates how AI shapes advertising strategies and consumer interactions.
Analysis of AI applications in advertising
Examination of targeted marketing techniques
Evaluation of content creation impacts
Assessment of consumer behavior changes
Discussion of ethical implications
AI enhances targeted marketing effectiveness
Improves content creation efficiency
Offers insights into consumer behavior patterns
Raises ethical concerns in advertising practices
Presents both opportunities and challenges for brands and consumers

Abstract

Artificial Intelligence (AI) has revolutionized numerous industries, and advertising is no exception. By enabling advanced data analysis, automation, and personalized messaging, AI transforms how brands reach and engage audiences. This paper explores the various ways AI impacts advertising, including targeted marketing, content creation, consumer behavior analysis, ethical considerations, and future trends. The research highlights both opportunities and challenges that AI presents to advertisers and consumers in the digital age.

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Mr. Sourabh Gabbar Kamble (Tue,) studied this question.

www.synapsesocial.com/papers/69ada8dfbc08abd80d5bc520 — DOI: https://doi.org/10.5281/zenodo.18897353

The Influence of Artificial Intelligence on Advertising

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