This study examines how a first-time malignant cancer diagnosis, acting as an informational shock to perceived longevity, affects the demand for life annuities. Using a quasi-experimental design and exploiting Swedish administrative data, we show that receiving a cancer diagnosis close to retirement reduces annuitization rates by 5.5%. The diagnosis lowers the money’s worth ratio of a life annuity by 33%, representing a substantial financial loss. Combined with the modest behavioral response, this yields a low demand elasticity of 0.17 with respect to the perceived annuity value. Evidence from a complementary laboratory experiment indicates that this limited adjustment is driven by the influence of a default option that reduces responsiveness to private health information and may disadvantage individuals in poor health. This paper was accepted by Camelia Kuhnen, finance. Funding: This work was supported by The Henry Crown Institute of Business Research in Israel Grant 08923100, the Israel Science Foundation Grant 1637/23, the Jeremy Coller Foundation Grant 0612017581, the Hamrin Foundation Grant 2023-09, the Solomon Lew Center for Consumer Behavior Grant 08923200, the Swedish Research Council for Health Working Life and Welfare Grant 2023-00046, and the Center for Agriculture, Environment and Natural Resource Grant 0004. Supplemental Material: The online appendices and data files are available at https://doi.org/10.1287/mnsc.2025.00682 .
Hagen et al. (Tue,) studied this question.