The Role of Artificial Intelligence in Targeted Digital Advertising

This paper analyzes that Artificial Intelligence is changing the way digital advertising works by making it smarter and more personal. With the help of AI, advertisers can better understand what people like, what they search for and what they might want to buy. AI looks at data from websites, apps and social media to find patterns in user behaviour. This helps advertisers show the right ads to the right people at the right time. AI also helps divide people into small groups based on their interests so ads can be more relevant. It can even guess what people might do next, like when they are most likely to make a purchase. With tools like real-time bidding, AI decides in seconds which ad to show and how much to spend on it. In addition, AI creates different versions of ads and shows the one that works best for each user. Chatbots and interactive ads powered by AI also make it easier for people to connect with brands. As privacy rules become stricter, AI is also learning to protect user data while still showing useful ads. Overall, AI makes digital advertising faster, more accurate, and more effective for both businesses and customers.