Digital Marketplaces for Rural Microenterprises: Exploring Design Implications for Digital Commerce in Sarawak

As the global economy undergoes a shift towards digitalisation, digital marketplaces have become commonplace for both buyers and sellers to engage in transactions. However, in rural regions particularly in developing countries whereby connectivity infrastructure and digital use develop in non-linear ways, rural microenterprises (ME) are faced with the challenge of an increasingly digitalised market and target customers under the backdrop of a rapidly digitising economy.