Impact of Digital Marketing on the Customer Perecptions Related to Brand

Abstract: The introduction of digital marketing has fundamentally changed consumer views by revolutionising how firms interact with consumers. This study examines how consumer views of brands are impacted by digital marketing, with a particular emphasis on important components including brand awareness, brand loyalty, and brand equity. In order to measure customer attitudes and perceptions influenced by digital marketing methods, such as social media campaigns, content marketing, and targeted commercials, the research employs a mixed-method approach, combining quantitative surveys and qualitative interviews. The results show that digital marketing—especially through personalised and interactive content—is essential for raising brand awareness and engagement. Through the creation of communities around brands and the facilitation of direct connection, social media platforms become effective tools for building brand loyalty. Additionally, the study emphasises the significance of In order to establish and preserve brand equity, digital marketing campaigns must be authentic and consistent