An Empirical Study on Cybersecurity Awareness of UPI Users

Abstract The rapid growth of digital payment systems in India, particularly the Unified Payments Interface (UPI), has transformed the way financial transactions are conducted. While UPI offers convenience, speed, and accessibility, it has also increased users’ exposure to cyber threats such as phishing, social engineering attacks, fake QR codes, and unauthorized access. This empirical study aims to assess the level of cybersecurity awareness among UPI users, analyze their security practices, and examine the relationship between awareness and vulnerability to cyber fraud. Primary data was collected through a structured questionnaire from 200 UPI users across different demographic groups. The findings reveal moderate awareness levels but poor security practices among users, highlighting the urgent need for targeted awareness programs and improved digital literacy initiatives.