August 1, 1989

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

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Abstract

Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357

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Rao et al. (Tue,) studied this question.

www.synapsesocial.com/papers/69d73139b54ccf0cfef3071f — DOI: https://doi.org/10.2307/3172907

Authors

Akshay R. Rao

Kent B. Monroe

Journals

Journal of Marketing Research

Actions

Institutions

University of Minnesota

Virginia Tech

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Building similarity graph...

Analyzing shared references across papers

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion