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September 5, 2025Open Access

The Impact of Influencer Marketing : A Strategic Perspective

Key Points

Influencer marketing significantly affects customer purchase decisions in India, enhancing brand visibility.
A detailed analysis shows that followers of influencers are more likely to make purchases based on their recommendations.
The study utilizes insights from social media data to measure how influencer interactions lead to consumer engagement.
This research highlights the need for brands to consider influencer marketing as a key strategy in their marketing plans.

Abstract

This study is all about influence of social media marketing in India. Through this study we aim to understand how social media marketing influences customer purchase decisions. Influencers are pervaded with huge number of dedicated social media followers. They enhance the accessibility of social media to maintain a personal connection with their followers.

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JOSHIVIJAY PANDADA (Sat,) studied this question.

www.synapsesocial.com/papers/68bb46bd6d6d5674bccfec82 — DOI: https://doi.org/10.36948/ijfmr.2025.v07i04.54367

The Impact of Influencer Marketing : A Strategic Perspective

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