Research on the Influence of Digital Economy on the Development of Rural E-Commerce

This paper uses the provincial panel data from 2013 to 2020 to empirically investigate the influence and occurrence mechanism of digital economy on rural e-commerce. Finally, it is concluded that: (1) digital economy plays a significant role in promoting the development of rural e-commerce, and the eastern part of China is stronger than the central and western regions; (2) the digital economy infrastructure, digital economy application level and innovation level of digital economy of the three dimensions of digital economy development index system have the strongest influence; (3) Industrial structure upgrading and rationalization are the indirect way that digital economy affects the development of rural e-commerce. Therefore, we should vigorously build infrastructure in rural and remote areas, formulate rural e-commerce development policies according to local conditions, create a more reasonable and advanced industrial structure, and lay a good foundation for the digital economy to fully promote the development of rural e-commerce.