Optimizing multiple objectives simultaneously is an important task for recommendation platforms to improve their performance. However, this task is particularly challenging since the relationships between different objectives are heterogeneous across different consumers and dynamically fluctuate according to different contexts, resulting in a Pareto-frontier in the result of recommendations, where the improvement of any objective comes at the cost of others. Existing multi-objective recommender systems do not systematically consider such dynamic relationships; instead, they balance between these objectives in a static and uniform manner, resulting in only suboptimal recommendation performance. In this paper, we propose a Deep Pareto Reinforcement Learning (DeepPRL) method, where we (1) comprehensively model the complex relationships between multiple recommendation objectives; (2) effectively capture personalized and contextual consumer preferences for each objective; (3) optimize both the short-term and the long-term recommendation performance. As a result, our method achieves significant Pareto-dominance over the state-of-the-art baselines across four offline experiments. Furthermore, we conducted a controlled experiment on Alibaba's video streaming platform, where our method simultaneously improved three conflicting business objectives significantly over the latest production system, demonstrating its tangible economic impact in practice.
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Li et al. (Tue,) studied this question.
www.synapsesocial.com/papers/699011932ccff479cfe58666 — DOI: https://doi.org/10.25300/misq/2025/19488
Pan Li
Alexander Tuzhilin
MIS Quarterly
New York University
Atlanta Technical College
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