Why not use personal norms in message framing?: Understanding the importance of self-consciousness and green preference when promoting pro-environmental behaviour
Key Points
Pro-environmental behaviour significantly improves when personal norms are used in message framing, highlighting the importance of custom approaches.
Key evidence shows that individuals with high self-consciousness respond better to messages that align with their personal norms and green preferences.
The study employs observational analysis to explore the relationship between self-consciousness, green preference, and effective message framing.
These findings indicate the need for tailored communication strategies in environmental campaigns to maximize engagement and impact.
Why not use personal norms in message framing?: Understanding the importance of self-consciousness and green preference when promoting pro-environmental behaviour | Synapse