Customer Perception Towards Mobile Banking Services a Study on Coimbatore City

ICT has played a major role in changing the face of banking industry by the use of mobile banking services. Smartphones help customers to transact their financial transactions anywhere, anytime with the aid of mobile banking. The offerings of m-banking services are funds transfer, bill payment and balance inquiry, which is much easier and cheaper than that from conventional way. In contemporary competitive banking environments, whether a bank can succeed or fail hinges on its ability to satisfy customers.This research studies how satisfied customers are with mobile banking services by identifying the main factors that affect their experience. It covers aspects like ease of use, security, reliability, responsiveness, and technical support. It also addresses issues like security threats, system failures, ignorance, and low digital literacy. This research provides valuable insights on how to improve service quality, build better customer relationships, and gain a competitive advantage in today’s digital banking landscape by understanding customer perceptions and satisfaction levels.