'Quick Commerce in Emerging Markets:a Study of Sustainability, Efficiency, and Customer Experience in Coimbatore'

Quick commerce (Q-commerce) has emerged as a transformative model in the retail ecosystem, particularly in emerging markets where urbanization and digital adoption are rapidly increasing. This study examines the dynamics of quick commerce in Coimbatore, focusing on three critical dimensions: sustainability, operational efficiency, and customer experience. The research explores how Q-commerce platforms are reshaping last-mile delivery, consumer expectations, and environmental concerns. Using a descriptive and analytical approach, the study highlights the challenges and opportunities associated with rapid delivery systems. The findings indicate that while Q-commerce enhances convenience and speed, it raises concerns regarding environmental sustainability and operational costs. The paper contributes to the growing literature on digital retail innovation in emerging markets.