Role of Social Media Marketing in Influencing Customer Buying Decisions

Social media marketing has transformed customer buying decisions in India, where over 600 million people use sites such as Instagram and YouTube on a regular basis. Using the offered questionnaire and a mixed-method approach, this research investigates the role it plays in influencing buying choices via influencers, advertisements, and reviews. The findings reveal strong impact, particularly among young, and are backed by previous research indicating that the majority of customers make purchases through social media. Implications educate marketers on sound tactics as worldwide social media advertising spending is projected to reach US317. 33 billion as per Statista's 2026 forecast. i i. https: //www. statista. com/outlook/amo/advertising/social-media-advertising/worldwide