ABSTRACT This article aims to introduce tourist entrepreneurship research, a conceptual framework that represents overall tourist guiding entrepreneurship and propose the importance of the constructs built in the framework in a cultural heritage context. For this purpose, a narrative review and elite participant approach were adopted. A total of 64 journal articles were examined to discuss major themes for this study. Based on data analysis, four significant themes were identified: success factors, motives, tourist guiding entrepreneurship type, and emerging themes. These themes were discussed and supported by previously published academic articles. The study outputs yield a unifying framework that illustrates tourist guiding entrepreneurship for the literature and aids professional or local managers to promote it for tourist guides. Tourism entrepreneurship is considered a multifaceted and over‐fragmented phenomenon by scholars. Despite the increased importance of tourism entrepreneurship, the conceptual and theoretical understanding of “tourist guiding entrepreneurship” has yet to be fully tapped.
Dursun et al. (Thu,) studied this question.