Outdoor sports serve as both a key vehicle for meeting the public's diversified fitness needs and a crucial link in promoting the deep integration of sports and tourism. In recent years, China's outdoor sports industry has flourished, with Yunnan Province achieving remarkable progress in its high-quality development. This success stems from Yunnan's unique natural resource endowment and institutional guarantees formed through local governments' targeted policy measures. Grounded in policy instrument theory, this study constructs an analytical framework to systematically analyze outdoor sports industry policies issued by Yunnan provincial authorities since November 2022. The research aims to provide theoretical references for optimizing provincial policy supply and improving policy instrument systems, while offering practical insights for other provinces in constructing their outdoor sports industry policy frameworks. Method: Using keywords such as “outdoor sports” and “sports industry", I searched several official websites of Yunnan provincial government departments to collect relevant documents. A dual-dimensional "X-Y" analytical framework was constructed, integrating policy instruments and policy target groups. For the policy instrument dimension, Rothwell's theory was adopted, categorizing instruments into supply-side, demand-side, and environmental. The policy target groups’ dimension classified stakeholders into four groups: government agencies, social organizations, enterprises, and citizens. The policy texts were coded using NVivo14 according to the analytical framework, with subsequent systematic analysis conducted on the coded results. Result: This study identified six valid policy documents, including two specific policies and four related policies. In terms of policy instruments, there exists a structural imbalance among the three categories: supply-oriented instruments predominate with the highest application frequency, followed closely by environment-oriented instruments, while demand-oriented instruments show evident underutilization. Regarding policy target objects, government-related provisions constitute over half of the total, securing a dominant position. Enterprise-oriented clauses rank second in proportion, whereas content concerning social organizations and the public remains notably scarce, exhibiting a significant disparity compared to governmental and corporate provisions. In terms of policy instruments, Yunnan's outdoor sports industry policies exhibit a "supply-side emphasis, environmental stabilization, weak demand-side support" pattern. This likely stems from the industry's underdeveloped external environment requiring policy guidance to channel resources, while future efforts should strengthen demand-side policy design to achieve balanced industrial development. In terms of target groups, the government dominates as the primary, likely due to Yunnan's outdoor sports industry being in its developmental phase. Future policies should balance stakeholder interests to establish a comprehensive and balanced policy framework across all sectors.
Yuanhao Jin (Thu,) studied this question.