Abstract The Unnat Bharat Abhiyan is initiative in India aimed at promoting rural development and cleanliness. This project investigates community- university engagement in Jaipur and Ajmer districts, revealing challenges and progress made in addressing rural development and sanitation issues, as well as the experiences of the rural villages involved. The Unnat Bharat Abhiyan (UBA), launched in 2014, aims to bridge the rural-urban divide by engaging higher education institutions in rural development. It fosters socio-economic enhancement, knowledge exchange, and sustainable development. This research examines the Unnat Bharat Abhiyan impact in Rajasthan, focusing on select educational institutions' roles in rural transformation. It analyzes their strategies, challenges, and successes in implementing UBA, assessing their contribution to sustainable rural development. UBA cultivates innovation and entrepreneurship, empowering rural communities through collaborative efforts between academia, government, and local stakeholders. Its goal is to create an inclusive and sustainable future for rural India. Unnat Bharat Abhiyan (UBA) connects higher education with rural communities for sustainable development. UBA have received significant attention from government bodies, educational institutions, and local communities. UBA's comprehensive approach to leveraging higher education institutions for rural development challenges and sustainable solutions is commendable. The objectives of the study are (1) To study the nature of university-community engagement in the Unnat Bharat Abhiyan Projects (2) To explore the magnitude of interventions made under the Unnat Bharat Abhiyan (3) To suggest a suitable mechanism to the effective involvement of the Higher Education Institutions in Unnat Bharat Abhiyan and Swachh Bharat Abhiyan program. The aim of this study is to develop an understanding of the multiple contexts of Unnat Bharat Abhiyan.
Tak et al. (Sat,) studied this question.