Abstract Complex interactive media, particularly simulated games, communicate meaning and evoke emotions through their elements. This study employs a visual semiotics approach to examine the semiosis that affects player interactions and game design in multiplayer virtual games. It analyzes the three main modalities used to convey meaning in these games: visual elements, auditory components, and textual attributes. The SimCity game series is purposefully selected for the study, and the findings from the connotative and denotative analysis demonstrate how the game vividly mirrors actual urban challenges through its design, intertwining entertainment with a critique of civic duty and government. The study draws insights from neoliberalism, capitalism, and Foucault’s theories, demonstrating that simulation games like SimCity cultivate a broader sense of humanity and responsibility while augmenting player agency. The study shows that in SimCity, the player occupies the role of a formidable administrator inside a dynamic urban environment, where governance, economic stability, and social order are perpetually tested. The game illustrates non-Marxist principles by prioritizing efficiency, control, and continuous progress. This semiotic study demonstrates how the game quietly reflects genuine urban challenges through its design, merging enjoyment with a critique of civic duty and government.
Essien Oku Essien (Sat,) studied this question.