This article analyzes the determinants of consumers’ purchase and consumption of geographical indication (GI) agricultural products through a ten-year systematic review. There exist growing concerns about food safety, quality, and health, increasing consumer attention to origin labelled foods. GI agricultural products have gained a stable position in global food markets. This study pursues two objectives. First, it identifies and classifies the key determinants of GI agricultural product consumption reported in the literature. Second, it compares insights from five existing review studies on closely related themes to clarify what is already established and what remains contested. Following the PRISMA guidelines, we conducted a transparent and reproducible systematic literature review, including structured searching, screening, and data extraction procedures. The results summarize how consumers respond to GI cues and identify factors associated with heterogeneous responses across contexts. By integrating fragmented evidence, this review clarifies consumption relevant mechanisms and offers implications for GI governance and marketing, helping firms better understand consumer decision making and supporting value capture for farmers, producers, and regional stakeholders.
Tan et al. (Tue,) studied this question.