Heritage Education in the Digital Age: An Analysis of Public Perceptions of the Documentary Amato Lusitano: Science and Humanism

Communicating heritage to contemporary audiences, especially younger generations, is a central challenge in Heritage Education. This study aims to analyse audience perceptions of the documentary Amato Lusitano: Ciência e Humanismo—a cultural mediation tool designed and produced by the authors—and to verify the association of these perceptions with sociodemographic profiles. Framed within an action research methodology, the study combines artistic creation and empirical analysis of public reception. During the first screening, a questionnaire was administered to 55 viewers (37 students aged < 40), and data were submitted to an exploratory factor analysis. This revealed a two-factor structure, highlighting a primary factor—Communicative and Educational Effectiveness—with high internal consistency (α = 0.89). Participants reported high agreement with this dimension, with statistically significant differences across generational groups (p < 0.005). Participants with less prior knowledge about Amato Lusitano showed a greater perception of novelty. Clarity of information and quality of the content were the most valued aspects. In contrast, duration and accessibility emerged as areas for improvement. The potential of the documentary as a heritage education resource for initial teacher training is evident. It is necessary to develop more modular, dynamic content ecosystems tailored for young audiences.